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How to Apply
How to Apply

The Online Bachelor of Arts in Marketing Degree From MBU

Build Strategies That Help Businesses Grow

Technology has transformed marketing. Data-driven marketing campaigns and strategies are now commonplace in forward-looking organizations. Managing those challenges requires knowledge and skills in both the theories and practical applications of data-driven digital marketing. Earning a Bachelor of Arts in Marketing from Mary Baldwin University prepares graduates for leadership roles in this challenging, rewarding and growing field.

The BA in Marketing, offered online and on campus, integrates digital marketing throughout the program rather than limiting it to a concentration. Our graduates are prepared not just for entry-level positions, but for success in leadership roles.

Why Pursue an Online Marketing Degree at Mary Baldwin?

MBU’s BA in Marketing program is grounded in practical knowledge that is applicable to real-world business. Graduates are ready to work in a variety of marketing roles, including at an agency or in-house for a corporation or nonprofit. Benefits of the program include:

  • The integration of digital skills throughout the curriculum, including appropriate use of AI.
  • Inclusion of a robust business core to prepare you for professional success.
  • A faculty of industry leaders from major brands such as TikTok, Spotify and Hulu.
  • The opportunity for internships, research opportunities and other experiences to build a portfolio of external client work.
  • A 100% online program that offers you maximum flexibility and convenience.

The program has three concentrations:

  • Marketing Management. Prepare to manage teams from Day 1.
  • Integrated Marketing. Prepare for a marketing career that emphasizes multichannel strategies and trans-media marketing solutions.
  • Consumer Insights. Receive an enhanced education in marketing data analysis.

Curriculum Highlights

In the Mary Baldwin BA in Marketing program, you’ll complete core courses along with courses from your chosen concentration track. 

Core courses in the program include:

  • Sustainability & Business
  • Marketing Ethics
  • Digital Strategy & Planning
  • Buyer Behavior

Courses by concentration include:

  • Marketing Management
  • Become a Certified Marketer
  • Consumer Insights: Audience Insights & Analysis
  • Integrated Marketing: Create & Optimize Ad Campaigns.

Potential Careers

Graduates of Mary Baldwin’s marketing program gain valuable skills applicable to a variety of career paths. Potential roles include the following:

  • Marketing Management: Social Media Manager, Marketing Coordinator, Brand Manager and Account Manager.
  • Integrated Marketing: Content Creator, Brand Strategist, Copywriter and Public Relations Specialist.
  • Consumer Insights: Digital Marketing Analyst, Market Research Specialist, Marketing Analytics Manager and Marketing Strategist.

Admissions Requirements

No application fee is required for undergraduate students. The BA in Marketing is offered both online and on-campus. The Online Admissions Office reviews applications and renders an admission decision within three business days. More information on admission requirements for online students can be found here: https://catalog.marybaldwin.edu/mbu-online-undergraduate-admission

  • All undergraduate degree programs require a high school diploma or some college experience.
  • Students with no prior college experience who have a cumulative GPA of 2.6 on their high school transcript are automatically accepted into MBU Online pending they have no academic, disciplinary, or criminal issues.
  • Students below 2.6 will be sent to a review by the MBU Online Committee to evaluate if the student can be offered conditional admission, “special student status” or would be denied admission to the University.
  • Students applying for an undergraduate degree program with some college experience:  
  • Students with a cumulative GPA of 2.0 or higher on their most recent college transcripts are automatically accepted into MBU Online pending they have no academic, disciplinary or criminal issues.
  • Students with a 1.7 to 2.0 could be offered conditional admission to the University pending approval by committee.
  • Students with a 1.7 or lower will be sent to a review by the MBU online admissions committee to evaluate if the student can be offered “special student status” or would be denied admission to the University.
  • Undergraduate students are not required to provide a personal statement or resume for admission.
  • Proof of English proficiency: Fluent in written and spoken English. Non-native English speakers must submit one of the following with the minimum score noted: Duolingo, 130; IELTS, 7.0; TOEFL, 98.

Ready to Find Out More about MBU Online Degree Programs?

If you have questions, reach out to discuss your goals and explore how this program aligns with them. Our admissions team is dedicated to supporting you every step of the way – from selecting your degree and completing your application to preparing for your first day of class.

We’re excited about the opportunity to help you take the next step in your academic journey.