Technology has transformed marketing. Data-driven marketing campaigns and strategies are now commonplace in forward-looking organizations. Managing those challenges requires knowledge and skills in both the theories and practical applications of data-driven digital marketing. Earning a Bachelor of Arts in Marketing from Mary Baldwin University prepares graduates for leadership roles in this challenging, rewarding and growing field.
The BA in Marketing, offered online and on campus, integrates digital marketing throughout the program rather than limiting it to a concentration. Our graduates are prepared not just for entry-level positions, but for success in leadership roles.
MBU’s BA in Marketing program is grounded in practical knowledge that is applicable to real-world business. Graduates are ready to work in a variety of marketing roles, including at an agency or in-house for a corporation or nonprofit. Benefits of the program include:
The program has three concentrations:
Our faculty bring extensive industry experience from leading global organizations, offering students firsthand insights into the real-world applications of their studies. Through these connections, students gain exposure to valuable professional networks and career pathways.
Learn from industry experts with strong professional networks.
Trischa is a creative marketer, storyteller, and vision-driven leader with 15 years of experience in entertainment. She was Head of Brand Social at Spotify and held roles at Universal Pictures, Amazon Prime Video Disney and more.
Passionate about education, Trischa is an adjunct professor at Columbia College Chicago and Mary Baldwin University, and serves on advisory boards for a UCLA graduate program and The Emma Bowen Foundation.
Lisa Bowman is a marketing executive with a career spanning over 25 years. She is known for her innovative and purpose-driven marketing strategies at global organizations. As the former Chief Marketing Officer for United Way Worldwide and UPS, she led award-winning campaigns that drove significant growth and social impact.
In 2017, Lisa was named the Non-Profit Marketer of the Year by the American Marketing Association.
Shannon Downey, aka Badass Cross Stitch, is a queer artist, activist, craftivist, community builder, and general instigator. She moves people from passive consumers of art into engaged creators. Her first book, Let’s Move the Needle, is an activist handbook for artists, crafters, creatives, and makers.Let’s Move the Needle, is an activist handbook for artists, crafters, creatives, and makers.
Shannon founded and ran a digital marketing company for over a decade and served as the Director of Development for Asian Americans Advancing Justice | Chicago.
Daniel Ahiakpor is a seasoned advertising and tech professional with 20 years of experience at Uber, Tiktok, AOL, Yahoo!, and several successful startups.
As a Senior Client Partner at Uber, he drives digital and delivery growth for top enterprise restaurant brands, while also advising two AI-powered startups.
Daniel holds a BA in Political Science from CUNY Hunter College and an Executive MBA from NYU’s Stern School of Business.
Haley Bala is a strategist and storyteller with 15+ years of experience leading brand, marketing, and audience growth initiatives for Disney, Live Nation, and NBC Sports.
She now consults with purpose-driven organizations, including p1440 founded by Olympian Kerri Walsh Jennings, to build scalable strategies, partnerships, and product portfolios. Based in Mexico, she helps U.S. and Mexican brands expand across borders with culturally fluent, impactful plans.
Graduates of Mary Baldwin’s marketing program gain valuable skills applicable to a variety of career paths. Potential roles include the following:
In the Mary Baldwin BA in Marketing program, you’ll complete core courses along with courses from your chosen concentration track.
Core courses in the program include:
Courses by concentration include:
No application fee is required for undergraduate students. The BA in Marketing is offered both online and on-campus. The Online Admissions Office reviews applications and renders an admission decision within three business days. More information on admission requirements for online students can be found here: https://catalog.marybaldwin.edu/mbu-online-undergraduate-admission
If you have questions, reach out to discuss your goals and explore how this program aligns with them. Our admissions team is dedicated to supporting you every step of the way – from selecting your degree and completing your application to preparing for your first day of class.
We’re excited about the opportunity to help you take the next step in your academic journey.
