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How to Apply
How to Apply

The Online BA in Strategic Communication From MBU

Lead the Conversation and Drive Change

In an interconnected and media-driven world, the ability to craft compelling messages and manage effective communication strategies is more vital than ever. Mary Baldwin University’s Bachelor of Arts in Strategic Communication equips students with the knowledge and skills to thrive in organizational communication roles, with a focus on messaging strategy and crisis management.

Graduates of the online Strategic Communication degree program can become change agents for both for-profit and nonprofit organizations, blending traditional communication techniques with the latest digital strategies.

Why Earn an Online Strategic Communication Degree at Mary Baldwin?

At MBU, the BA in Strategic Communication offers a modern approach to education designed specifically for tomorrow’s communication professionals. Features of the program include the following:

Comprehensive curriculum. Gain expertise in both traditional and digital communication channels, ensuring you’re well-versed in all aspects of the field.

Focus on crisis communication. Learn to develop smart, on-brand rapid response strategies that surpass standard public relations techniques.

Real-world experience. Benefit from faculty who are academics and seasoned industry professionals, providing valuable insights and networking opportunities.

Triple bottom-line education. Explore MBU’s focus on the Three P’s — People, Profit, Planet.

Professional connections. Work with faculty connected to top organizations, unlocking internship and job opportunities through their networks.

Curriculum Highlights of MBU’s BA in Strategic Communication

As a Strategic Communication major, you’ll gain a robust education in both hard and soft skills, ensuring you’re ready for the demands of the modern workplace.

Hard skills you’ll learn include:

  • Communication strategy
  • Social media marketing
  • Research and analysis
  • Content management
  • Visual design
  • Public relations
  • Advertising
  • Mass media writing

Soft skills you’ll learn include:

  • Personal communication
  • Networking
  • Team management
  • Cultural awareness
  • Adaptability
  • Time management
  • Social and environmental consciousness

Potential Careers

Graduates of Mary Baldwin’s online Strategic Communication degree program are well-prepared for a wide variety of careers. With a focus on both traditional and modern communication strategies, MBU graduates are positioned for success.

Examples of potential roles include:

  • Brand Strategist  
  • Corporate Communications Officer
  • Corporate Responsibility Manager, 
  • Internal Communications Manager
  • Public Relations Specialist
  • Social Media Manager

Admissions Requirements

No application fee is required for undergraduate students. The BA in Strategic Communication is offered both online and on-campus. Admission requirements include the following. The Online Admissions Office reviews applications and renders an admission decision within three business days. More information on admission requirements for online students can be found here: https://catalog.marybaldwin.edu/mbu-online-undergraduate-admission

  • All undergraduate degree programs require a high school diploma or some college experience.
  • Students with no prior college experience who have a cumulative GPA of 2.6 on their high school transcript are automatically accepted into MBU Online pending they have no academic, disciplinary, or criminal issues.
  • Students below 2.6 will be sent to a review by the MBU Online Committee to evaluate if the student can be offered conditional admission, “special student status” or would be denied admission to the University.
  • Students applying for an undergraduate degree program with some college experience:  
  • Students with a cumulative GPA of 2.0 or higher on their most recent college transcripts are automatically accepted into MBU Online pending they have no academic, disciplinary or criminal issues.
  • Students with a 1.7 to 2.0 could be offered conditional admission to the University pending approval by committee.
  • Students with a 1.7 or lower will be sent to a review by the MBU online admissions committee to evaluate if the student can be offered “special student status” or would be denied admission to the University.
  • Undergraduate students are not required to provide a personal statement or resume for admission.
  • Proof of English proficiency: Fluent in written and spoken English. Non-native English speakers must submit one of the following with the minimum score noted: Duolingo, 130; IELTS, 7.0; TOEFL, 98.

Ready to Find Out More about MBU Online Degree Programs?

If you have questions, reach out to discuss your goals and explore how this program aligns with them. Our admissions team is dedicated to supporting you every step of the way – from selecting your degree and completing your application to preparing for your first day of class.

We’re excited about the opportunity to help you take the next step in your academic journey.